Digital marketing is crucial to your business success, as it correspond with the way consumers make their purchase decisions. Many studies show that consumers are increasingly using social networks and mobile Internet to search for products and prices before making a final purchase decision. Internet marketing allows you to improve your relationships with (potential) customers through regular and personalized communication, so different from mass marketing.
Digital marketing is an important tool in building customer relationships. Every time someone buys a product from your online store, you get the opportunity to establish a relationship by sending a personalized email or personalized offer, or by inviting customers to post product reviews on your website.