In the recent decade or so, social media have been dramatically changing the way individuals, groups and organizations create, share, and use information posted online. It is the reach, ubiquity, interactivity and usability of social media that makes almost 90% of Europe’s Gen Z and most of Gen Y embrace social media differ instead of traditional media. According to one survey, in 2017, users spent an average of 2 hours per day on social networks and messaging services.