You keep wondering how to justify investing time and budget in SEO and prove the ROI? Or what steps to take to make your SEO strategy work for you? In 2019, everybody was talking about Google’s new BERT algorithm and, all of a sudden, every SEO professional wanted to know how to optimize for BERT. Still, instead of struggling with optimization for BERT, we should be dealing with user-focused optimization and the technical delivery of content.
The outbreak of the COVID-19 has imposed mandatory social distancing on hundreds of millions of people worldwide who are now opting (or not) to work from home. Being detached from our normal in-the-public lives and daily routines has reminded us of the importance of social media…once again. If there’s anyone out there who is not aware of that…at all.
Believe it or not, almost half of all small businesses don’t have a website. Simply put, the importance of having a website to both large and small businesses cannot be overstated, as it them to connect with millions of potential customers. Having a well-designed website makes it possible even for the small start-ups to make a lasting impression on their target audience and have a measurable method for making their brand visible and their business stand out from the competitors’.
“Good, we’ve survived” or “The best is yet to come”
As Coronavirus (Covid-19) continues to impact our daily lives and routines with situation in many countries changing on a daily basis, many of us are eager to travel again. As soon as the situation permits, hotels will be equally eager to welcome their guests back. The truth is that holding your breath and hoping for the best will make you feel ...better (well, at least for a while) but ‘business as usual’ is no longer a sustainable approach.